SMART Logistics
Account-based marketing for an asset monitoring innovator
Childhood friends Tim Watson and David Gustafson have long found business success serving overlooked market niches with solutions that deeply understand customers’ pain points. Their latest venture, SMART Logistics, uses IoT technology to track and monitor a manufacturer’s “reusable packaging” – think of the pallets, racks and containers that a product ships on. These assets can be highly specialized, expensive and they spend a lot of time outside of a company’s facilities, making them prone to loss.
SMART first retained Sheepdog in a fractional marketing capacity in 2018 and we continue to work together several years later. Our work has included messaging architecture, website development, sales collateral, advertising, trade show exhibits and activation, and highly targeted ABM campaigns focused on key accounts.
Response to our thought leadership content and focused messaging has been exceptional. We’ve seen email click rates 4-times B2B averages, LinkedIn follows up 50%, and numerous direct sales inquiries from some of the largest companies in targeted sectors.
Many B2B companies are purely sales focused. SMART Logistics sees the importance of marketing to build awareness and engage their target. Partnering with Sheepdog has been a smart call, indeed.
“David has a rare ability to think strategically and execute tactically. His deep experience as a marketing strategist allows him to bring structure, and leads to clear next steps and tactical planning. David also has a deep rolodex of resources, from economical market research, to graphic design to B2B copywriting. He gets things done without any hand holding or prompting. David has become a true friend and invaluable member of our team.”
– Tim Watson, CEO
