Prevent Biometrics

Prevent Biometrics is game changing startup. For real. A spinoff of the renown Cleveland Clinic, Prevent’s head impact monitor accurately measures head impacts in real-time on the field of play. Studies show that each year, more than half of the estimated 3.8 million sports concussions in the U.S. go undetected and untreated. Prevent’s product provides objective, accurate data, helping athletic trainers and coaches make better decisions about sideline evaluations and improving safety for athletes and teams.

Prevent hired David to provide ongoing marketing leadership as the company defined its value prop, built awareness and executed its launch. Serving as CMO for three years, David worked closely as part of the leadership team, leading all marketing initiatives, and was deeply involved in company direction. Prevent’s brand voice is guided by a Sheepdog-developed platform, and David guided all communication and product marketing efforts, including:

• Investor relations - $18M raised over three rounds

• PR/media relations - Coverage in 655 media outlets, totaling over 1.7B earned impressions

• Shows/events - 10 trade shows a year, winner of five “Best of CES” awards from top tech media

• Social media - 10K+ followers, high engagement with our content

• Product design - UX strategy and re-design of app and web portal

• Target segmentation - Proprietary geo/demographic ranking strategy to target down to a zip code and school level

• Sales enablement - Full suite of digital and printed materials, including DigiDeck presentation platform and customer trial kits

  A detailed Prevent Biometrics case study is available upon request.